Types of Affiliate Marketing

Affiliate marketing is a broad term that can refer to any on-line revenue share scheme which involves advertising and selling by different parties. It dates back to late 1994, when many e-commerce sites started employing the system and finding that it can produce fantastic results. Currently, affiliate marketing is a very serious player within e-commerce strategy.

When an affiliate joins in with an e-commerce merchant of some sort (be it a subscription service, a shopping site etc…) payment is received through referrals done from the affiliate’s website – done through the following methods

1) Pay-per click systems. Basically, the affiliate displays adverts on their site and is paid when a customer or internet user clicks on that link. Google's AdSense is a great example of this.

2) RSS feeds or blogs – even personal sites can sit under this category. Blogging is fast becoming a staple form of marketing and promotion, and affiliate marketing partners well with this form of online communication

3) Comparison sites and shopping directories – such as review sites or legit advertising sites

4) Loyalty sites – this is when a reward system is in place via a cash back or points back system (or charitable donations)

5) Coupon sites that focus strictly on marketing and promotions

6) Email lists – legit email lists to subscribers of the affiliate’s website etc – NOT spam

7)A registration path – when a person registers with a specific site, be it for a newsletter or subscription, offers from other companies are represented and advertised

8) Networks – there are many affiliate marketing networks. Some even function on a multi-tier or multi-level marketing sort of set up.

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